OVERVIEW.
Del Taco: Holy Shrimp, That’s Good!
PAUL RENUSCH
PRODUCER
"Holy Shrimp" is a hilarious and cheeky Del Taco commercial that celebrates the return of their fan-favorite shrimp tacos with a series of playful puns and spirited reactions. Produced by Paul Renusch, the commercial features a group of friends delighting in the deliciousness of Del Taco’s shrimp offerings, all while bantering with clever shrimp-themed wordplay. The ad captures the excitement of a beloved menu item’s comeback, emphasizing the irresistible taste and fun that Del Taco brings to every meal.
SYNOPSIS.
The commercial kicks off with a group of friends diving into a platter of Del Taco’s shrimp tacos, their faces lighting up with genuine surprise and delight. One friend exclaims, “Holy shrimp, that’s good!” setting the tone for the light-hearted and pun-filled dialogue that follows. Another friend chimes in with, “I thought you were bullshrimping me,” clearly impressed by just how tasty the tacos really are.
The banter continues as the voiceover teases the return of a fan favorite: “Guess whose favorite taco is back?” One friend cheekily responds, “My brother’s?” only to be met with, “No, shrimp Sherlock!” as they all laugh and continue to enjoy their meal. The commercial playfully embraces the shrimp theme, with each friend adding their own quip, including the ultimate declaration: “Get shrimp-faced!”
The scenes cut between close-ups of the perfectly seasoned, mouthwatering shrimp tacos and the friends’ exuberant reactions, capturing the fun and flavor of Del Taco’s beloved menu item. The commercial wraps up with the Del Taco logo and tagline, emphasizing that these shrimp tacos are too good to miss.
CREATIVE DIRECTION:
"Holy Shrimp" uses humor, quick pacing, and vibrant visuals to create a fun and memorable commercial that resonates with Del Taco fans. The direction focuses on the camaraderie and joy of sharing great food with friends, using shrimp-themed wordplay to keep the tone light and engaging. The commercial’s colorful and appetizing shots of the shrimp tacos highlight the quality and flavor that make this item a standout, while the playful dialogue reinforces Del Taco’s reputation for delivering deliciousness with a side of fun.
KEY MESSAGE.
Del Taco’s shrimp tacos are back, and they’re better than ever! Packed with flavor and a whole lot of fun, these tacos are a must-try for shrimp lovers everywhere. Don’t miss out—whether you’re here to get “shrimp-faced” or just enjoy a great meal with friends, Del Taco is serving up the good times. So dive in, because when it comes to shrimp, Del Taco doesn’t bullshrimp around!
